Brands like Wool&
Updated November 7, 2026
Wool& is known for merino wool dresses meant to be worn many days in a row, and for a challenge where customers wear one dress for 100 days. These brands also make merino dresses.
Check the merino content, since some dresses add nylon for durability, the fabric weight (lighter for warm weather), and whether it can go in the washing machine.
The 10 brands below sell merino wool dresses and are listed in The Plain Thread directory. The green links go straight to their matching shop pages. Some of these brands also sell blends, so check the fiber content on each product.
Merino wool outdoor and travel apparel for men and women.
UK surf and outdoor brand making apparel in organic cotton, hemp, and merino.
New Zealand merino wool outdoor base layers and apparel for men, women, and kids.
Spanish casual basics in hemp, organic cotton, and merino for men and women.
Merino wool travel clothing for men and women designed to be worn for weeks between washes.
Women's premium apparel in organic linen, Pima cotton, and merino with a take-back program.
Cashmere and merino knitwear for men and women at mid-market prices.
PFAS-free women's ski and outdoor apparel using natural fibers.
French sustainable knitwear brand making merino, alpaca, and organic cotton sweaters, cardigans, and vests for everyday wear.
Full-range organic brand offering clothing and underwear in organic cotton, linen, hemp, and merino.
Common questions
Can you wear a merino dress many days in a row?
Merino resists odor better than cotton or polyester, so many people go several days between washes and air the dress out overnight.
Is merino too warm for summer?
Lightweight merino, around 150 GSM, wears well in warm weather because it handles sweat. Heavier knits are for cold months.
How do I wash a merino dress?
Use a cold gentle cycle or hand wash with wool detergent, then dry flat, or on a hanger if the label allows.