Natural fiber guide
Best Merino Wool Clothing Brands
Merino wool is temperature-regulating, naturally odor-resistant, and far softer than regular wool. These brands source responsibly and build garments that last seasons, not months.
Affine Fibers
CanadaCanadian women's natural fiber clothing in linen, merino, silk, and organic cotton.
Also: linen, silk
Alex Crane
USATravel-focused casual clothing made from linen, organic cotton, merino, and alpaca.
Also: linen, cotton
Antero Outdoors
USAOutdoor basics and activewear in merino wool and organic cotton for men and women.
Also: cotton
Aviator
USAMerino wool travel and casual apparel for men and women.
Buck Mason
USAAmerican-made men's wardrobe staples in Supima cotton, linen, hemp, and merino.
Also: cotton, linen
Citizen Wolf
AustraliaSydney-made custom-fit organic cotton, hemp, and merino clothing for men and women.
Also: cotton, hemp
Darn Tough
USAVermont-made merino wool socks for men, women, and kids with a lifetime guarantee.
Eileen Fisher
USAWomen's premium apparel in organic linen, Pima cotton, and merino with a take-back program.
Also: linen, cotton
Finisterre
UKUK surf and outdoor brand making apparel in organic cotton, hemp, and merino.
Also: cotton, hemp
Frank and Oak
CanadaCanadian casual and basics brand in organic cotton for men and women.
Also: cotton, hemp
Gentle Herd
USACashmere and merino knitwear for men and women at mid-market prices.
Also: cashmere
Icebreaker
New ZealandNew Zealand merino wool outdoor base layers and apparel for men, women, and kids.
Isobaa
UKUK merino wool outdoor and casual apparel for men and women.
Kari Traa
NorwayNorwegian women's activewear brand making merino wool base layers and technical clothing for outdoor sports.
Also: wool
Knotty Ones
USAFair Trade knitwear in cotton, linen, alpaca, and merino for women.
Also: cotton, linen
Kora
USAMerino wool outdoor apparel for men and women with a Himalayan-inspired aesthetic.
L'Envers
FranceFrench sustainable knitwear brand making merino, alpaca, and organic cotton sweaters, cardigans, and vests for everyday wear.
Also: cotton, alpaca
Merino.tech
New Zealand100% New Zealand merino wool base layers and travel clothing for men and women.
Minus33
USA100% merino wool base layers and outdoor apparel for men and women.
Mons Royale
New ZealandNew Zealand ZQ merino wool ski and outdoor apparel for men and women.
Nature Kids Co
USAMerino wool and organic cotton clothing for kids ages 5 to 14.
Also: cotton
Nui Organics
New ZealandMerino wool and organic cotton clothing for babies through age 14.
Also: cotton
Ortovox
GermanyAlpine outdoor merino wool apparel for men and women.
Patagonia
USAOutdoor brand making apparel in organic cotton, hemp, and merino wool with strong environmental advocacy.
Also: cotton, hemp
Rawganique
USAFull-range organic brand offering clothing and underwear in organic cotton, linen, hemp, and merino.
Also: cotton, linen
Repeat
SwitzerlandLuxury knitwear brand offering cashmere and merino wool sweaters, cardigans, and accessories for women.
Also: cashmere
Ridge Merino
USAMerino wool outdoor and travel apparel for men and women.
Ryker Clothing
USAMen's activewear and underwear in organic cotton and merino wool.
Also: cotton
Smartwool
USAMerino wool socks, base layers, and outdoor apparel for men, women, and kids.
Snow Peak Apparel
JapanJapanese outdoor brand making merino wool and natural material apparel for men and women.
Tennen
JapanJapanese high-end basics in organic cotton, merino, and hemp.
Also: cotton, hemp
Thinking Mu
SpainSpanish casual basics in hemp, organic cotton, and merino for men and women.
Also: hemp, cotton
Unbound Merino
USAMerino wool travel clothing for men and women designed to be worn for weeks between washes.
Wool&
USAWomen's ZQ merino wool dresses engineered to be worn for 100 days without washing.
Woolly Clothing
USAMerino wool casual and activewear basics for men and women.
WoolOvers
UKUK knitwear brand in merino, cashmere, linen, cotton, and silk for men and women.
Also: cashmere, linen
WoolX
USAMerino wool activewear and base layers for men and women at mid-market prices.
Why merino wool?
Regulates temperature
Merino fibers crimp at a microscopic level, trapping air to warm you and releasing heat when you run hot. Works from 30°F to 80°F.
Naturally odor-resistant
Wool's protein structure binds to odor molecules and holds them until washing. You can wear merino multiple days without it smelling.
Mulesing-free options exist
Look for ZQ Merino, Responsible Wool Standard, or GOTS certifications. The brands on this list disclose their sourcing.
Biodegradable fiber
Merino wool breaks down in soil in under a year. Compare that to polyester fleece, which sheds microplastics for centuries.
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